We get to know the person behind the brand and create with purpose.
Meet The Founder
Hey, I’m Alex - thanks for being here.
My love for content creation started early, creating videos for family and friends long before it became a career path. What began as a creative outlet quickly grew into something more.
After graduating from RMIT University with a Bachelor of Business (Marketing), I began my career in the corporate world. It wasn’t long before I realised I was drawn to a more creative, people-led path; one rooted in genuine connection and storytelling. After gaining experience as a social media coordinator at a leading e-commerce fashion brand, I decided to step out on my own.
Today, I work closely with small business owners and brands to build intentional, elevated online presences. I develop and execute tailored content strategies; knowing that no two brands, or approaches, are the same. Every piece of content is created with care, aligning with your values, goals, and audience.
I don’t just create content, I create visuals that are intentional, elevated, and aligned with your brand.
Driven by passion
I’m not here to follow trends - I’m here to help you build something timeless. With a blend of creativity, strategy and heart, I help ideas come to life. I value getting to know my clients, taking the time to understand you, your brand, and your why, so it’s reflected thoughtfully in every piece of content I create.
